A "Back Plan" to achieve the results you want, need, and expect is crucial.
We believe in Local
We believe in local business—deeply.
The local business you own. The HVAC tech who showed up the same day your AC stopped working. The dog groomer who knows your kids by name.
These are the people who build communities.
Often overlooked, outspent, and outranked by national chains.
That’s where we come in.
Your Local Strategy exists to flip the script—for the builders, the grinders, the ones who show up early and stay late.
We’re here to level the playing field— with strategy that works, execution that sticks, and deep respect for the hustle of local ownership.
Why It Matters
We’ve sat at the big tables—Comcast, Fortune 50 brands, national agencies—and we walked away to build something for the builders.
Your Local Strategy combines SMB consulting, digital marketing, video advertising, and executive coaching.
More than an “Ad-agency”.
We’re not looking to “arbitrage” your ad spend, charge $$$ with exorbitant fees and hidden costs. Our motto could very well be, “we make a little, you make a lot!”.
Our Firm wants one thing. Your Success!
Our Origin Story
From Fortune 500 to Local Powerhouse.
2010
Ken builds Comcast Spotlight in West Palm Beach, scaling local ad revenue from $18M to $60M.
2010
Matt launches Local Management, one of South Florida’s first SEO/SEM firms focused on local businesses. Takes a 7 figure exit in 2018.
2021
Matt founds Digital Transformation Management, helping SMBs modernize with AI, CRM, and automation.
2024
Ken after leading Comcast Advertising’s Southeast Region to over $200M in annual SMB revenue, Joins PBD & Bet-David Consulting, growing revenue by over 100%.
2025
After 15 years as family friends, Ken and Matt team up to launch YourLocalStrategy.com—a firm built to serve Local Business Heroes like you!
Your Local Business Pros
We help you get found, get chosen, and get paid—on repeat.
Local SEO Services
- Local SEO Audit → Find the gaps and the gold
- Ai Search Optimization AiSO
- Keyword Strategy → Own your “near me” searches
- AiGoogle Business Profile Optimization → Be the top pick on the map
- On-Page SEO → Clean up pages that convert
- Citation Management → Get listed everywhere that counts
- Reviews & Reputation Management
- Link Building + Local Authority Boosts
- Content Marketing → SEO with a purpose
- Conversion Optimization → Drive more calls, clicks, and customers.
- Nextdoor & Hyperlocal Ad Campaigns
Video Advertising
Show up where people scroll, watch, and click.
YouTube, Instagram, Facebook, Roku, Hulu, ESPN, FOX NEWS, HGTV, CTV—we make it easy:
- Video Ads for Every Major Platform
- Script to Shoot to Placement
- Local Targeting
- Performance Optimization
- Add-On: TV/Streaming Commercial Packages
Sales Execution & Coaching
When the leads start flowing, we help you close.
- Fractional Sales Management (4-hour blocks or full-week support)
- CRM Setup & Sales Tracking (Zoho, HubSpot, etc.)
- Sales Playbooks, Scripts & Live Training
- 1:1 Executive Coaching (for owners & sales leaders)
- Team Development & KPI Accountability
This isn’t just “outsourcing SEO.” It’s a revenue system upgrade.
Who We Serve
We work with high-potential local and regional businesses across :
- Home Services: HVAC, Plumbing, Electrical.
- Professional Services: Legal, Medical, Financial.
- Multi-Location Brands & Franchises.
- Founders Scaling Local Brands.
Ready To Win Locally ?
You don’t need another bloated agency. You need a growth partner who’s in the trenches with you.
- Schedule Your Free Marketing Assessment
- Or call us now : +1 (561) 922-9193
Optimize
Strategies
Generate
Results
Grow
Your Profits
Marketing is local. If it’s not driving results in your backyard, it’s not working.
At Your Local Strategy, we believe the best marketing isn’t built in boardrooms—it’s built block by block. Like the old saying goes, “All politics is local”—and so is real growth. We don’t chase vanity metrics or clicks from across the country. We help you dominate where it matters most: in your own zip codes. If your neighbors don’t know your name, your marketing isn’t doing its job.
We’re not here to impress algorithms. We’re here to help you outcompete national chains by showing up stronger in your neighborhood—online and off. We build campaigns that drive local calls, local leads, and local customers through your actual front door. Global reach is nice. Local dominance is profitable. Let’s go win your street.
You don’t need a million followers to grow your business. You need 100 local customers within 5 miles who trust you, rave about you, and refer you.
If you don’t have that yet—let’s fix it. Work with us and dominate your own backyard.
Are you clear on your OKRs? Objectives & Key Results
Your Local Strategy = Your Unfair Advantage
Be known in your community, get found online, and build a real business plan to drive results. From SEO and digital ads to CRM, sales coaching, and execution—we’re your partner in building the business you dreamed of owning.
If you’re a local business looking to win your market, we’re the partner you’ve been searching for. Your Local Strategy helps you get found online, become the go-to name in your community, and build an annual plan that actually grows your revenue. We bring the essentials—SEO, digital media, CRM—but also work alongside you to boost your sales efforts, coach your team, and execute with purpose. We’re not just here to make you look good—we’re here to make you money.
Not sure what you need? Take our 60-second quiz and find out.
It's All About Results
Results don’t lie! Do more of what works and less of what does not.
Sales Management & Executive Coaching
Gain complete control of your digital real estate with holistic online marketing services tailored to your brand
Search Engine
Optimization (SEO)
Get white-hat SEO solutions that improve your organic search rankings and increase brand recognition.
Pay-Per-Click (PPC) Marketing
Position your brand in front of the right people at the right time and platform with a targeted paid ads campaign.
Streaming, TV & Video Ads
Be where your customers, client or patients spend at least 7 hours a day watching. Think… ESPN, FOX NEWS, HGTV HULU ROKU YOUTUBE AMAZON & NETFLIX
Social Media
Marketing
Position your brand in front of the right people at the right time and platform with a targeted paid ads campaign.
Web Design and Development
Improve your website accessibility and attract lifetime clients to your business with seamless navigation.
Our History
Built for Underdogs. Designed by Doers.
Before founding Your Local Strategy, Matt Kakuk and Ken Klein spent over two decades building, scaling, and modernizing businesses—from the enterprise boardroom to the neighborhood storefront.
Matt Kakuk started building digital strategies for local businesses before most people could spell SEO. In 2010, he launched Local Management, one of South Florida’s first local SEO/SEM firms, earning honors like Fastest Growing Tech Company by the South Florida Business Journal and a Premier Google Partner badge. He later founded Digital Transformation Management, specializing in AI, sales automation, and CRM implementation as a Zoho Premium Partner.
Ken Klein $1+Billion in sales and 20 years in corporate media, where he scaled Comcast Spotlight’s West Palm Beach operation from $18 million to $60 million—and later led a $200 million a year SMB sales and marketing division for Comcast Advertising across the Southeast. After a high-impact run as CRO of a fast-scaling property tech startup, he joined Bet-David Consulting as VP to help founders unlock explosive growth 100%+ year over year—and eventually turned his full focus to helping local business owners win.
THEN THE MAGIC HAPPENED.
Old friends. New mission.
After 15 years of friendship, Matt and Ken teamed up in 2023 to create Your Local Strategy—a consulting and marketing firm built for the businesses too often left behind by bloated agencies and big-budget brands.
Together, they combine:
- Enterprise strategy with local hustle
- Digital marketing with real-world execution
- AI and automation with a human touch
Their shared belief?
Local businesses deserve world-class support—and a real shot at dominating their market.
2010
Ken Built Comcast Spotlight in WPB Growing revenue from 18M-60M over 10 years
2012
Matt founds Local Management one of SFL 1st local SEO/SEM Firms
2018
Matt exits his firm, Local Management with highest multiple ever for a SFL SEO/SEM firm. 7 figures.
2021
Matt founds Digital Transformation Management. Ai and CRM consulting firm. Ken Leads Comcast Advertising into a 200M local SMB sales and marketing division in the SE.
2025
Ken and Matt -Family friends for 15 years team up to found YourLocalStrategy.com
Combining the disciplines of SMB consulting, Digital Marketing, Video advertising, executive coaching with the new power of AI. We are a unicorn in the local business strategy world
Certified
Accredited & Selected
YLS has been recognized as a top-rated digital marketing company and Zoho Premium Partner.
Working at YLS ?
Come serve with us!
We built YLS for local entrepreneurs & local SMB Experts who love helping local companies win.
In 2000, corporations sent armies of reps to serve local businesses.
In 2025, they sent nobody.
The need didn’t vanish—it got bigger.
Your Local Strategy exists to fill the vacuum and Big Corporate abandoned.
If you’ve ever dreamed of building your own consultancy—or scaling your impact without starting from scratch—this is your platform
YourLocal...
Opportunity! The SMB Gold Rush
The Shift: Enterprise Teams to Independent & Platform Supported.
A Local Business to Local Business Strategy.
For too long, the local business ecosystem relied on massive traditional sales forces:
As an example just 1 fortune 50 National local Media Companies could and often did deploy 2,000+ local reps in 2000. Today? Fewer than 800.
Over the last 20 years traditional sales forces shrank from @225,000 to less than 60,000 reps—a 70%+ collapse.
But the need for local business services, growth planning, and execution? It didn’t disappear completely—much of it migrated.
That same local business owner now needs help with :
- SEO/SEM
- CRM + automation + Ai
- Social Media ADS
- Sales Process Optimization
- Strategy and Coaching
- Streaming and TV Marketing
So at the very moment Locally owned companies needed more help than ever… corporate America walked away.
The Rise of the traditional “Local Business Consultant ”
In 2000, maybe 30,000 people nationwide served SMBs as consultants, coaches, or digital advisors.
Today, that number is north of 150,000—most are :
- Siloed : SEO-only, CRM-only, Ads-only
- Inexperienced : Freelancers offering tactics, not strategy
- Unaccountable : Selling deliverables, not outcomes
Enter YLS: A Platform Model for todays local business.
Your Local Strategy isn’t an agency. It’s a platform.
- Empower seasoned pros who want to scale a consulting business.
- Help career-changers and digital freelancers build real firms.
- Provide execution tools, back-office support, and client-facing credibility.
- Offer clear, bundled productized services (like SEM, CRM setup, and coaching).
- Fill the strategy gap left behind by big media and empty marketing platforms.
We’re building YLS to be the “Goldman Sachs” of “Main Street” local business consulting :
- Our seasoned pros become mentors, builders, and leaders.
- Our platform supports new consultants with training, pricing models, done-for-you products, and community.
- Everyone operates under a unified, trusted brand—YLS.
We don’t just train consultants.
We help them build their business—and hand them the playbook.
The Rise of the traditional “Local Business Consultant ”
-
Digital Execution Stack
SEM, SEO, CRM, ads, content, sales ops — all pre-bundled and customizable. -
Mentorship & Team Building
New consultants can apprentice under veterans. Veterans can build teams and share in revenue. -
Turnkey Branding & Infrastructure
Logos, bios, case studies, pricing, product sheets, pitch decks — all done. -
Purpose-Driven Model
This is about restoring dignity, profits, and dreams to local entrepreneurs—by empowering the next generation of local consultants.
Are you a local business expert, coach, or digital pro ready to build something bigger? YLS is looking for experienced leaders and rising stars who want to turn their knowledge into real impact—and real income. Reach out to explore how our platform can help you grow your own consulting firm, backed by tools, training, and a mission that matters.
Get in touch with us to learn how you can be a part of the YLS family!
We are constantly looking for driven digital marketing professionals to be part of our growing team.
We Pay it forward
At YourLocalStrategy, we believe thriving local economies are built by people helping people. That’s why for every new client we serve, we fund a micro-loan through Kiva, supporting an aspiring entrepreneur somewhere in the world who’s chasing their dream—just like you.
